One of the key impacts of technological evolution can be observed on the digital
front. Whether it’s a multinational firm or a sole proprietor, an attractive website
improves the chance of customer retention. Moreover, a decent website enables a business
to garner trust among the target audience. So what’s the role of design in the above
scenario. The answer is simple: A good design sells better.
According to a survey, it takes less than a second for a user to judge your website. The
above judgement can be directly linked to a large number of alternatives available to
the users. Thus, improving the design of a website makes even more sense as it projects
the first impression of a business to the end-user.
Here are some of the key design areas that can enhance
the general outlook of your website:-
Appropriateness of a Website
It’s common to stumble upon a website that fails to reciprocate the underlying business ideals.
For instance, an interior designer’s website can’t afford to look overly plain and simple.
Similarly, a professional B2B website must focus on clarity and simplicity. The deviation
from the above can directly impact the business performance in the long run.
Colour and Style Aesthetics
An appropriate colour combination and styling makes a website more presentable. A B2C web site can especially benefit from the freedom of creativity in this regard. Further,
a particular styling may also be used to draw the attention of the viewers to the desired area
on a website. This is where B2B businesses enter the arena as they are more specific when it
comes to the target audience.
Content Styling and Spacing
If the content is the king then content styling and spacing is the kingdom. An eloquent mix of
font, size and spacing of the content can work wonders for a business. Besides, content style
conveys a lot too. Increasingly, businesses are enhancing their content style to communicate
with their target audience.
While the above design overheads can be handled internally (or by an individual), it may not
be a profitable move in the long run. Considering the imminent return on investment (ROI), it
would be a wise decision to outsource the task to a professional.
a wise decision to outsource the job to the professionals.
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